Once you’ve made the switch to sustainable living, whether through smaller steps like sustainable swaps, or making the leap to pledge to live a zero-waste lifestyle, it can be easy to identify other areas of your life that you’re creating waste in. One of the biggest offenders can be found in your bathroom or on your vanity: your makeup collection.
The beauty industry might have a flawless face, but the inside is uglier than it may seem. The beauty industry alone is responsible for over 120 million units of packaging per year! Much of this packaging is single-use and not recyclable or compostable.
Among other aspects, this makes the cosmetics industry an area that definitely needs improvement when it comes to being sustainable and eco-friendly — especially its impact on the oceans. With all of the world’s water and many sources of food coming from these seven seas, it’s clear that we need to lessen our impact in this area, and fast. That all begs the question: how do you ethically consume beauty products without harming the environment, especially the oceans?
What is Blue Beauty?
Enter blue beauty, a new trend making waves in the sustainable beauty industry. Blue beauty’s mission, as its name alludes to, is to improve the sustainability of the beauty industry — with an emphasis on the world’s oceans. Following blue beauty practices is relatively simple; any beauty lover can implement these practices into their everyday routine.
For starters, you don’t need to throw out all of your cosmetics and start anew. Blue beauty simply wants you to see the areas of your routine that can use some improvement. This includes asking the following questions, among others:
- Am I using sunscreen that is reef-safe?
- Is the packaging on this product reusable in some way?
- Does this product use unnecessary plastic or packaging?
- Does this product include microbeads as an ingredient?
- Is there a more sustainable alternative to this product?
Finding alternative or more sustainable products often requires a bit more research than you’re used to. We’re all guilty of seeing a new release at Ulta and throwing it in our cart without much thought. But this extra thought is what it takes for you to help the planet’s oceans. Whether you switch your shampoo from bottles to bars, like these amazing zero waste rice shampoo bars from Viori. Or find an innovative way to reuse your moisturizer container, every small step helps.
Questions To Help You On Your Journey
Another area that blue beauty asks consumers to look at with a thoughtful eye is the companies they’re purchasing from and supporting. A powerful way to make change is to vote with your wallet, so follow blue beauty guidelines and do a bit of research on who you’re supporting. Some questions you can ask yourself are:
- Does this brand support any ocean- or environmentally-focused charities?
- Has this brand released plans to lessen their carbon footprint and impact on the environment?
- Does this brand use refillable, reusable or recyclable containers?
- Is this brand using sustainable packaging and materials?
- Does this brand donate proceeds or have a company give-back initiative for any environmental organizations or causes?
Some Blue Beauty Brands
Though not an exhaustive list, these are questions that can help you make more informed decisions on what sort of companies you should be supporting to help the oceans and environment. Some examples of brands with positive, ocean- and ecocentric causes include:
- Kevin Murphy Hair: packages every product in 100% reclaimed ocean plastic, with proceeds benefiting environmental charities
- COOLA: partners with a coral reefs advocacy group to replant 100 healthy reefs, with proceeds from their sunscreens benefiting this group
- LUSH Cosmetics: releases “Shark Fin Soap” to celebrate World Oceans Day, with 100% of proceeds benefiting shark and ocean advocacy groups
- Petit Vour: My favorite marketplace for blue beauty and eco-friendly lifestyle goods. They do all the hard work researching and vetting the brands, so you can shop with a clean conscience.
Among others, those are some brands making positive changes from a macro level. Partnered with other blue beauty initiatives, these brands (and others that hopefully follow in their footsteps), can help make a big change.
Implementing blue beauty practices like these can be done by anyone, one step at a time. Whether you start by identifying and supporting brands that help the oceans or through finding more sustainable ways to consume beauty products, doing what you can to help the environment and oceans is what matters most. Learn more about blue beauty and implementing it into your beauty regimen with this animation from FragranceX!
More Healthy Habits
My FREE ebook Refresh is a collection of eight healthy habits that I’ve picked up along my journey. Don’t worry, they’re not the usual ones you’ve heard before – we all know we should drink more water. Instead, these habits are lesser known and have seriously improved my life.
They’ve helped me reduce stress, be more productive and improve my mood.
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