2020 has been the perfect year to trial a keratin hair treatment at home. Now that I’ve tried the owow smoothing treatment at home kit, I won’t be going back to getting keratin treatments at my salon. They are expensive, time consuming and more often than not, toxic.
It’s now been two months since I used the owow kit for the first time, and I’m ready to give you my honest review of all the pros and cons. If you’re thinking about trying out the O’wow smoothing treatment but aren’t quite sure yet, keep on scrolling.
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OWOW Kit – Keratin Treatment At Home Kit
Owow was pioneered by Georgiana Grudinschi who (like us), was addicted to getting keratin treatments at the salon. She loved the result of silky, shiny hair that would only require minimal styling. But, she also hated the amount of time, money and toxic chemicals involved in the process. So she spent two years creating the O’wow at home smoothing kit, envisioning a natural keratin smoothing treatment at home kit that would deliver salon results, but also be convenient, healthy, inexpensive and ethical. I love that her idea and product was born out of a problem that we were all having, and thank goodness it worked 🙂
Probably the biggest pro that the owow kit has going for it is that it’s really good value for money, especially because you get the shampoo and conditioner. Usually after care is an additional cost, so it’s great to have it already factored in.
I ordered the one time O’wow kit, which is $69.99 but will be repurchasing the subscribe and save option for every 2 months, which gives me free shipping and a nice 20% saving at $56.90. Compared to the almost $400 some salons charge for keratin or smoothing treatments, O’wow kit can save you around $2,000 every year!
Plus, you can save an extra 10% if you use my code 10HANNAH 🙂
Effective – Shiniest Hair EVER!:
I was not expecting the result to be so professional looking. I thought that it would make my hair frizz free (which it did), but I have received many compliments over the past two months about how shiny my hair is. It didn’t make my hair pin straight, as some smoothing treatments have, but with a quick 5 minutes of heat styling on semi-dry hair, and it does look like I’ve had a proper salon blow dry.
I also like that it’s not permanent. It might seem at face value to be a negative thing, but I personally don’t like permanent keratin treatments. I think it looks strange when you have pin straight ends, and curly or wavy roots coming in. I like that I can go back to my natural hair texture within a couple months if I choose to. Also, obviously permanent treatments use much stronger chemicals in order to permanently change the hair’s structure, which brings me to the dangerous chemicals in some salon smoothing treatments.
Non-Toxic – Sulfate Free and Formaldehyde Free:
I shudder to think about all the harmful fumes I’ve inhaled from salon keratin treatments and brazilian blowouts over the years. I know now that some of them were formulated with formaldehyde! No wonder my eyes burned and the hairdresser had to open the door, gross.
Not only did the home keratin treatment not make my eyes water, it actually smelled nice! The after care, the shampoo and conditioner, also smells pretty nice too. The secret behind this lack of toxic chemicals are the Brazilian Botanical Bioactives, which are rich in amino acids that change the structure of the hair when high temperatures are applied. It actually penetrates the hair, strengthening each strand from the inside out, therefore helping to repair damaged hair.
Vegan and Cruelty Free:
As a vegan, it’s obviously very important to me to support beauty brands that don’t test on animals. One of the (many) reasons I won’t be going back to salons for keratin treatments is because it can take some time to find a hairdresser that is able to provide you with a smoothing treatment that is actually vegan and cruelty free.
Many hairdressers I’ve talked to in the past have been working with L’Oreal keratin treatments, which are sometimes vegan, but because their products are produced in China they do test on animals for certain products when required to by law.
While Owow says the treatment lasts up to three months, they recommend redoing it every two months for best results. After 2 months my hair still looks smooth and shiny, and the shampoo and conditioner are still going strong, which I am super impressed by. I didn’t expect this because they are pretty small. I only need to wash my hair two or three times a week and I don’t use much each time, so that may be why.
I actually only have one con! I tried to think of more, but couldn’t. While it didn’t take as long as salon treatments, it did still take me two and a half hours to go through the seven steps. If your hair isn’t as long as mine, it might take less time but it definitely took longer than I had anticipated. I think it was because it took me ages to flat iron my hair as thoroughly as needed.
Conclusion: Is Owow the best keratin treatment for at home?
Overall, I’m really impressed by the effectiveness of the O’wow smoothing treatment, and their commitment to ethical business practices. I really love the result. I’m so happy to have found an easy, at home kit. It will save me money and spare me from the toxic fumes of salon treatments. My only regret is that I didn’t take a before photo!
LESSONS FROM VEGANISM
Are you interested in learning more about veganism? I wrote extensively about how veganism healed my relationship with food in Chapter 3 of my book, Lessons From Veganism. I’ve decided to give this chapter away for free because I want it to reach as many people as possible. I’d love to share more about this journey with you.
Simply click here or the image above, and you’ll be on my Freebies page. There you’ll find Chapter 3, as well as my two self-care e-books, Revamp and Refresh. You can click any of the buttons on that page, fill in your details and check the boxes of the freebies you’d like in the form provided. Then, you’ll receive an email from me with your download link within five minutes.